Questions people ask about GEO

GEO is the work of getting a business named in the answers AI assistants give. For a dental practice, that means being recommended when patients ask ChatGPT, Gemini, Google AI Overviews or Perplexity which dentist to see.

SEO gets you onto a list of links; GEO gets you into the single answer an AI writes. They overlap, but AI assistants lean heavily on sources outside your website, such as CQC reports, reviews, directories and local press. In our tests, the practice every assistant named wasn't the one at the top of Google.

No, and nobody honestly can. What we can promise is that you'll see exactly what each assistant says every month, under the same conditions, so you can judge the work yourself.

ChatGPT, Gemini, Google AI Overviews and Perplexity. Together, they cover most of the AI answers UK patients see.

We don't predict a date. Some fixes, like correcting conflicting listings, can show up within weeks; earning new citations takes longer. You'll see the evidence every month either way.

Usually a little. Your web person makes the changes from our fix list and monthly briefs, typically an hour or two a month. We never need your logins.

Yes. Your clinicians approve everything patient-facing before it's published. We never buy, incentivise or filter reviews.

We focus on private treatments. Mixed practices are welcome if they want more private patients for implants, aligners or cosmetic work.

If we work with your implant practice in Sale, we won't take on another implant practice in Sale. You can hold more than one treatment in your town.

We'll tell you within one working day, and offer any treatment that's still open.

The audit is £199, one-off. The monthly retainer is £500 a month at our founding rate until 31 January 2027, then £750. The audit fee comes off month one if you start within 30 days.

Yes. There's a three-month minimum, then it's rolling monthly with 30 days' notice. You keep everything we've produced.

No. We do one thing: AI visibility.